Below points gives more understanding on Purpose of Funnel:
We run Meta lead campaign targeting audience that is already interested in Finland tour packages. In the demographics we target both male and females of the age group in between 18-65. Being one of the most expensive countries of the world we will have to consider that our target audience should be in the category of high income. They Should be interested in European destinations more specifically Finland.Once these leads are captured we give them quote and make segments as mentioned above.Here starts the re-marketing campaigns of Funnel from Meta and google ads channel.
Here’s a table summarizing the campaign structure based on the provided information:
| Campaign Type | Purpose | Target Audience |
| Google Ads Search | Reach audiences searching for Finland tour using relevant keywords | Users searching for Finland tour |
| Google Ads Remarketing | Retarget users who visited the landing page or interacted with Google Ads | Users who previously visited the landing page |
| Meta Lead Capturing | Capture leads from users who engage with Meta platform | Users interested in Finland tour |
| Meta Remarketing | Retarget users based on various interactions with Meta platform | Users who previously engaged with Meta platform |
| Segment Details | Description |
| Google Ads Clicked | Users who clicked on the Google ad. |
| Landing Page Visitors | Users who landed on the landing page from both Meta and Google Ads. |
| Page Interaction | Users who interacted with any element on the landing page from both Meta and Google Ads. |
| Tour Details Viewed | Users who checked tour details on the landing page from both Meta and Google Ads. |
| Contact Details Action | Users who took action by submitting contact details on the landing page from both Meta and Google Ads. |
| Email/Phone List | Users whose contact details were captured, segmented separately for Meta and Google Ads. |
| Email List Interaction | Users who interacted based on the email list in both Meta and Google Ads. |
| Quotation Interaction | Users who engaged with the quotation generation platform, segmented based on the number of interactions. |
| Remarketing | Users who have interacted with any part of the funnel, segmented for both Meta and Google Ads remarketing campaigns. |
